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Quotes from respected members of the Colorado Music Industry:
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"Publicity is the key."
Nona Gandelman, Promoter for Maven Productions.
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"You can't count on the club to promote
your show." Matt Need, Booking Agent for the Gothic
Theater and former Road Manager for Big Head Todd & the Monsters.
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"Write to the press constantly."
Rhonda Lee, Booking Agent for Nobody In Particular Presents (NIPP).
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"Work the Streets."
Don Strasburg, Booking Agent for the Fox Theater in Boulder talking
about how to fill a nightclub.
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"You've got to deal with the media."
Andy Schniedkraut, Owner, Albums on the Hill in Boulder, speaking
to bands asking him how to sell CDs.
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"Know what you are." Paul
Epstein, Owner of Twist & Shout Records, speaking on the importance
of putting into words a description of the music you play.
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"Your Website. If you don't already
have one -- get on it!!" Ariel Hyatt, Ariel Publicity.
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"The support of the media in marketing
music is another essential tool of the business of music. Learning
how to work with magazines, newspapers, and fanzines, and how they
choose music to review can make or break any new release."
Copyright © 1999 FourFront Media & Music.
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"There's No Place Like Home Page. Right
now the world and local music industry and the media are beginning
to use the World Wide Web as a prime tool for learning about people
like you. The web is used by recording studios, entertainment publications
and all sorts of pros and fans. The demographics of web surfers are
hot too. Typical web addicts have more disposable income to go see
your show. They also tend to be more technically inclined with recording
and musical equipment. Fans are using the web to keep track of your
shows and success." Vincent Vin, Colorado Arts Network
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